What is team building?

Team building is anything a group of coworkers does together on purpose to know each other better, trust each other more and work together more smoothly.

KraftyLab TeamUpdated 7 min read
Six coworkers laugh and cheer as they build a tower of colored paper and tape around an office table

The purpose of team building

Team building has three jobs. The games, workshops and offsites are only the way you get there.

  • Know each other. People who know a colleague's kids' names ask for help sooner.
  • Trust each other. Teams speak up about mistakes when they've already laughed together.
  • Work together better. Clear roles and shared goals turn a group of people into a team.

Team building is planned and shared by the whole group. Team bonding is the looser, everyday version: lunch together, a chat channel for dog photos. Our team bonding activities list covers that side.

Types of team building

Most team building fits one of six shapes. On a phone, swipe the table sideways.

TypeWhat it looks likeTimeBest for
Quick activitiesAn icebreaker or short game at the start of a meeting5 to 15 minutesWeekly habits and new groups
Hosted eventsA live host runs trivia, a game show or a mysteryAbout an hourWhole teams, remote or in person
Hands-on workshopsEveryone makes something, often from a kit sent to each personAbout an hourQuieter teams and celebrations
Skills workshopsA facilitator runs a session on trust, feedback or communicationAbout an hourTeams with a specific problem to work on
Offsites and retreatsPlanning plus activities away from the usual workplaceHalf a day to a few daysResets, new strategy, merged teams
VolunteeringThe team works on a cause togetherTwo hours to a dayTeams that bond over shared purpose

Each type can happen in three places:

  • Virtual: everyone joins one video call; kits can arrive at each home first.
  • In person: at your office or a venue, with a host who comes to you.
  • Hybrid: the office group and remote people share one activity on the same call.

See what works for each on our remote team building, hybrid team building and in-person events pages. Short on time? Start with icebreakers or our free team building activities.

A woman at her kitchen table laughs on a video call with coworkers as she holds up the small glass terrarium she just made

What team building fixes, and what it doesn’t

The research is encouraging but modest. A 2009 meta-analysis of team building studies by Cameron Klein and colleagues found a positive, moderate effect on team outcomes, strongest on how members feel about their team and how they work together (Small Group Research, 2009 (opens in a new tab)). Google’s study of 180 of its own teams reached a related conclusion: how a team works together mattered more than who was on it, and psychological safety came first of five dynamics (Google re:Work, 2015 (opens in a new tab)).

So team building helps most where the problem is between people. It can’t fix problems that sit in the job itself. On a phone, swipe the table sideways.

Team building helps withIt won't fix
Strangers on a new or merged teamA manager people don't trust
Remote coworkers who only meet in meetingsWorkloads nobody can finish
Quiet people who rarely speak upPay or promotion problems
Roles and goals that need saying out loudOne person treating others badly
Celebrating a finished project or a yearA strategy nobody believes in

For the numbers behind teamwork, see our teamwork statistics. If a team is new or just merged, the stages of team development explain why the first months feel rocky.

How to choose the right team building

  1. Name the one thing you want to change. Meet the new hires, thank the team, or fix how two groups hand off work.
  2. Count heads and map where people sit. All remote, all in one office, or a mix decides the format.
  3. Keep it in work hours. An hour on a weekday afternoon beats a Friday night people feel they must attend.
  4. Check it works for everyone. No drinking required, no physical tests, captions on if anyone needs them.
  5. Set the budget per person. Then compare like for like, with shipping and host fees included.
  6. Book far enough ahead. Hosted games need about two weeks; kits need about three weeks for US addresses.

Then match the goal to a format:

Want someone else to run it? Our team building companies and virtual team building companies guides compare the options.

What team building costs

Costs range from free to a big line in the budget. The KraftyLab rows come from our live catalog.

OptionTypical cost
Do-it-yourself games and icebreakersFree, plus someone's prep time
Hosted virtual game (KraftyLab)Most are one package for up to 25 guests, $850 to $975
Kit workshop (KraftyLab)A base fee plus a per-guest price, with continental US shipping included
Hosted game at your office (KraftyLab)Feud Night from $1,750 for up to 50 guests
Offsite or retreatVenue, travel and food, so it varies most of all

Here are a hosted game, a kit workshop, a team challenge and a skills workshop, with prices that update live. Each runs about an hour with a live host on your video call: Zoom by default, or Teams, Google Meet or Webex on request.

Browse every format on our virtual team building hub, see how companies plan it on corporate team building, or get a free quote with your date and headcount for a full plan within 24 hours.

Team building questions

What is the meaning of team building?

Team building is anything a group of coworkers does together on purpose to know each other better, trust each other more and work together more smoothly.

What is the purpose of team building?

The purpose of team building is to help people know each other, trust each other and work together better. Fun is the method, not the goal: a good activity leaves people more willing to ask each other for help.

What are the four components of team building?

Team building research groups activities into four components: goal setting, interpersonal relations, problem solving and role clarification. A 2009 meta-analysis in Small Group Research by Klein and colleagues measured the effect of each.

Is team building a waste of time?

Not when it targets a real people problem. The 2009 Klein meta-analysis found team building had a positive, moderate effect on team outcomes, strongest on how people feel about the team and how they work together. It will not fix workload, pay or a poor manager.

What is a team building experience?

A team building experience is a single planned event for a team, such as a hosted game, a hands-on workshop or an offsite, usually about an hour for games and workshops. Our virtual events hub lists formats with live prices.

How much does team building cost?

Simple games you run yourself are free. At KraftyLab, most hosted virtual games are one package for up to 25 guests at $850 to $975, and kit workshops are a base fee plus a per-guest price. Our virtual team building cost guide breaks it down.

Plan your team's next hour together

Send us your date and headcount. You get a full team building plan within 24 hours.