About us

KraftyLab is a leading corporate team building event company providing fun in-person, hybrid, and virtual corporate event activities across the US to bring corporate teams together no matter where they are.

KraftyLab was started with a mission to help more people connect through creativity and experiences that are unique. KraftyLab is a small New Jersey business founded by a former math and science teacher, Boris Sotnikov. Boris was born in Kyiv, Ukraine, and came to the USA when he was three years old. He was inspired to start KraftyLab after conducting hands-on science experiments that students enjoyed. He turned those science experiments into creative learning sessions and launched a soap-making class through KraftyLab.

After launching, he realized he needed a partner to help build the vision. He partnered with Gaby Fuentes, who initially helped design the website and assist in digital marketing, and began to wear the many hats required to build a small business. Gaby was born in Ecuador and immigrated to the USA when she was 18 to pursue the American Dream.

Boris and Gaby grew the team to 6 employees and over 25 partners that helped them execute flawless experiences working on over 1500 events, serving over 20,000 participants over the past year, and over 700 5-STAR Google reviews; our joy is in helping teams create positive memories. We could not have made it this far without the help of our small business partners whom we work with.

As a small business not backed by venture capital, our ability to continue delivering high-quality experiences lies in our ability to bring value and quality to the events we offer continuously. We hope we can partner with your organization to deliver on our promise.

Our Mission

KraftyLab interactive workshops and classes for remote teams — Inspire - Engage - Connect

KraftyLab’s goal is to inspire. We provide the tools for engaging and meaningful connections through fun, inclusive, and interactive workshops, classes, and activities.

KraftyLab virtual event service provider for remote team building — SOCIAL - CREATIVE - FUN

Spending time with the people we love, in a world that is very fast-paced, can be a challenge, and we want to make those experiences memorable. You don't need any skills or experience to enjoy our virtual workshops. We promise you will always walk away with creative, yet functional products that you can be proud of showing off ... because you made them!

Commitment

KraftyLab's inclusion and diversity policy — Diversity

As a minority-owned, women co-led business, we believe in the power of diversity.
KraftyLab is actively working on bringing you a diverse group of highly qualified and vetted professionals to lead our virtual events.
Our instructors are experts in their respective fields, with a profound love for their craft and profession. KraftyLab believes in fair pay, diversity, and respect.

KraftyLab's sustainability mission — Sustainability

When we designed our boxes, we set out to create an inspirational, beautiful, sustainable, and impactful experience.
Goods are locally-sourced, providing for an ethical workplace that empowers communities.
Packaging equally focuses on environmental responsibility and eliminating single-use materials.

KraftyLab's mission of inclusion and diversity — Better Together

At KraftyLab, we believe that humans deserve to be treated with respect. Whether a client or team member, each person's talents and unique perspectives deserve to be nurtured in environments free of discrimination and harassment.
We are actively committed to these values. Firstly, in seeking to attain gender equity by curating a majority female leadership team. Then, in embracing diversity of thought and culture in our instructional staff.
Finally, in creating a safe space for our team and clients in which to strengthen their bond and foster a sense of community.

What others are saying about their kraftyLab experience

“I worked with Boris at KraftyLab for an in-office make your own terrarium event for about 50 people. Boris and the team were fantastic. They were very responsive via email to plan the event. The supplies for the terrarium building were very organized and the team made it so turn-key and easy for our attendees. It was a great way to take an afternoon office break and add a little more green to our desk space. Hope to use them again in the future for another team event!”

- Francesca S, Marriott Hotels

Connecting teams wherever they are

KraftyLab virtual team building activities for teams across the US and Canada

KraftyLab activities have been popular in corporate events, team building sessions, and private parties in New York and New Jersey. In the time of Covid-19, we have adapted and evolved. As a result, we are proud to offer virtual events and in-person corporate events all across the US.

Our All-Inclusive Events include a live class and curated kit with all the materials necessary for our activities.

Our kits are shipped directly to your guests’ homes in the US and Canada. Our experienced instructors will lead live virtual events that your guests will surely enjoy.