Multi-event programs

One program, many events, everyone included

Run a coordinated calendar across the year, or a single event where a thousand people each choose their own activity. Same partner, same plan, one set of logistics.

A four-quarter calendar grid with team events placed across the year
1,000

Registered for a single 60-minute event

4

Activity tracks running in parallel, one shared room

1

Point of contact across every event in the program

Year-round

Calendars planned quarterly or annually

What a program is

More than a series of bookings

A program is planned once and run many times. That is what makes the sixth event easier than the first, instead of exactly as hard.

  • One partner and one plan across every event, instead of re-briefing a new vendor each quarter
  • Per-team booking budgets, so each team books within its own allocation while you report centrally
  • Pre-event choice surveys so participants pick their own activity
  • Post-event surveys that roll up across the program, not just event by event
  • Kit fulfillment and international shipping handled on every date in the calendar
Abstract dashboard interface showing upcoming events, team budgets and participation
Run of show

How one event holds four activities

Shared moments at the start and finish, individual choice in the middle. That structure is the reason a multi-track event still feels like one party.

  1. 0:00-0:05

    Everyone together

    Ice breakers and trivia with the full group, so the event opens as one room no matter how many tracks follow.

  2. 0:05-0:45

    Breakouts by chosen activity

    Each activity gets its own breakout room and dedicated facilitator, sized so people can actually be seen and heard.

  3. 0:45-1:00

    Back together

    Music Bingo with prizes in the main room. The bookends are why four activities still feel like one party.

Diagram of one event opening together, splitting into four breakout tracks and merging back
Case studies

Programs we have run at scale

A thousand-person multi-track holiday party, and a four-country event where the logistics were the hard part.

MetaMulti-Experience — chocolate truffles, candles, painting, gingerbread houses

A 1,000-person multi-experience holiday party

Registered
1,000
Activity tracks
4
Format
60 min + breakouts

The challenge

A department at Meta wanted a holiday party for a thousand people — and did not want to force a single activity on all of them. A candle-making enthusiast and someone who would rather paint should not have to compromise. But choice at that scale multiplies everything: four separate supply chains, four sets of shipping addresses, four facilitation tracks, and one shared room that still has to feel like one party.

What we did

  • Deployed a pre-event selection survey so every employee chose their own activity
  • Managed four parallel kit fulfillment streams against a single event date
  • Designed a run-of-show that opened and closed together, and personalized in the middle
  • Staffed the event with enough facilitators to keep breakout rooms at a size where people could actually be seen and heard

The result

A thousand employees across the globe got a holiday party that felt personal and collective at the same time. Everyone made something they had chosen themselves, then came back together for a competitive round of Music Bingo. The bookend structure is the reason it worked — shared moments at the start and finish, individual choice in the middle.

Four side-by-side panels showing the activity tracks: chocolate truffles, candle making, painting, and a decorated gingerbread house

The team loved it. So much so, the competition continued after our session was over. Really appreciate you all for helping me to pull this off.

Meta
GoogleGingerbread House Making

Gingerbread house making for 60 people across four countries

Participants
60
Countries
4
Format
Live virtual

The challenge

A Google team wanted a shared holiday moment for 60 people spread across North America and Europe. The hard part was not the event — it was the logistics. Four countries meant four different shipping realities: customs paperwork, international carrier timelines, and a hard deadline where arriving a day late means someone sits out their own team's holiday party.

What we did

  • Built a country-by-country shipping plan with international lead times calculated backward from the event date, not forward from the order date
  • Handled customs documentation for all Ireland and UK shipments
  • Tracked every kit individually and confirmed delivery ahead of schedule for all 60 participants
  • Ran the live experience with a facilitator who kept a multi-time-zone room moving at one pace

The result

Every kit landed ahead of schedule. Not one participant was left without materials. The event ran start to finish without a logistics interruption — and the team got the thing they actually wanted: 60 people building gingerbread houses together, laughing at each other's structural failures, in one room.

Gingerbread house kits packed and labelled for shipment to four countries
In their words

Customers who came back

Post-event feedback from teams who booked again, ran KraftyLab across a season, or rolled an event out to another group.

We love having Kraftylabs here for the summer! Only comment is to keep doing what you all have been doing!
Bloomberg
The team loved the event; we received so much positive feedback about the experience and host. We look forward to the next event as well!
Deloitte
The entire team LOVED this session and I'm interested in potentially running it for our virtual orientation group.
Oracle
We had a fantastic experience and the clients loved the event… I'll definitely be working with KraftyLab again for similar events in the future.
Reddit
Everyone had a great time, and Music Bingo continues to receive raving reviews from our group.
Fujifilm
I got great feedback from the team. [Our host] and the experience was GREAT! Looking forward to our next event.
KPMG

Multi-event program questions

What counts as a multi-event program?

Two things: a single event that runs several activities in parallel so people can choose what they do, and a coordinated calendar of events across the quarter or year. Both are planned as one program with one point of contact rather than as a series of unrelated bookings.

Can employees choose their own activity within one event?

Yes. A pre-event selection survey lets every participant pick their activity, and each choice becomes its own fulfillment stream and breakout room with a dedicated facilitator. The event still opens and closes together so it feels like one party.

How large can a single event be?

We have run a single 60-minute event for 1,000 registered employees across four parallel activity tracks. Breakout rooms are sized so people can still be seen and heard, and facilitator count scales with headcount.

Can different teams run on different budgets?

Yes. Programs can carry per-team booking budgets so each team books within its own allocation, while the program is planned and reported centrally.

Do we have to decide the whole year up front?

No. A program can start with a single anchor event and add dates as you go. Booking further ahead mainly buys you better availability and more room on international shipping — some clients book a year in advance.

How do we know whether a program is working?

Post-event surveys go to participants with email addresses, and results roll up across the program so you can see participation and sentiment over time rather than event by event.

Plan the whole year, not just the next event

Tell us your headcount, your teams, and roughly how often you want to bring people together. We will come back with a calendar you can actually run.

Ready to bring your team together?

One platform for the events your people remember and the insights your leadership needs.