Team building for CPG and consumer goods companies

The best team building for a CPG company puts brand, sales and supply chain on one 60-minute video call with a live host, booked in the quiet weeks between line reviews, trade shows and holiday shipping. Reps on the road join from a laptop, and tasting kits ship to every home.

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Consumer goods company employees share a tasting around an office table while colleagues on the road join on a screen

Brand, sales and supply chain on one call

A consumer goods company is several companies in one: HQ, customer teams near each retailer, planners and plants, and people in stores. Here is how each one joins.

  • Brand and marketing

    Brand teams at HQ

    Brand managers, insights and innovation, usually at head office. A lunch hour midweek reaches them in one session.

  • Sales

    Key account teams by retailer

    Account teams often sit near the retailer they serve, far from HQ and from each other. One call brings every customer team together. More on sales team building.

  • Supply chain

    Planning, logistics and the plants

    Demand planners keep office hours; plants and warehouses run shifts. For the plant floor, see manufacturing team building.

  • Field

    Reps and merchandisers in stores

    People who spend the day in stores join from a laptop at the start or end of the day. See field team building.

The whole company at once? We have run a single 60-minute event for 1,000 registered employees across four parallel activity tracks.

See multi-event programs

Team building activities for CPG teams

Every session runs about an hour with a live host or instructor, on Zoom by default or on Microsoft Teams, Google Meet or Webex on request. Prices are live from our catalog.

Tasting kits for people who think about flavor all day

A kit arrives at each home and an instructor leads the tasting. Kits come from our partners, not your brand: it is a night off from your own products.

Hosted games for brand, sales and supply chain together

A live host mixes functions into each team, so a planner and a key account manager end up solving the same round.

Workshops for sales and category teams

Hosted 60-minute sessions with something to use in the next buyer meeting.

Want a branded box? Kits can carry your packaging or company swag with at least 4 weeks' notice. Want a wine tasting? See virtual wine tasting (21+). See all activities.

Plan around the retail calendar

Retailers, not your team, set the busiest weeks: holiday sell-through, line reviews, trade shows and ship windows. Here are the ones to plan around in 2026 and 2027.

  1. Nov 27 to Dec 31, 2026

    Holiday sell-through

    Black Friday is November 27, 2026, and sales and supply chain watch replenishment through December. Keep HQ celebrations short. For a Thursday, December 10 party, book a hosted game by November 25 and a kit workshop to US addresses by November 19. More on the virtual holiday party page.

  2. Line reviews

    Category reviews on each retailer's calendar

    Each retailer sets its own review and reset dates by category, so they differ by account. Ask your account leads for their dates before you pick one for the whole company.

  3. Mar 3 to 5, 2027

    Expo West

    The Natural Products Expo West show floor runs March 3 to 5, 2027, in Anaheim. Brand and sales teams are at the booth that week, so plan the team event for the weeks after.

  4. May 18 to 20, 2027

    Sweets & Snacks Expo

    Candy and snack makers head to the Sweets & Snacks Expo in Indianapolis, May 18 to 20, 2027. Check your own category's shows the same way.

  5. Summer and fall

    Holiday ship windows

    Holiday product ships to retailers well before November, so supply chain is busiest in the months before the season. Check your own ship dates and keep events off those weeks.

Book-by dates for 2027 events

Three good weeks for a CPG team: a January kickoff after the holidays, the week after Expo West, and early summer before holiday shipping.

Book-by dates for 2027 CPG team events by format
Party dateHosted gameKits, US addressesKits, Canada or abroad
Thu, Jan 21, 2027Thu, Jan 7Thu, Dec 31Thu, Dec 17
Thu, Mar 18, 2027Thu, Mar 4Thu, Feb 25Thu, Feb 11
Thu, Jun 10, 2027Thu, May 27Thu, May 20Thu, May 6

Hosted games need about 2 weeks, kit workshops about 3 weeks for US addresses and about 5 weeks with anyone in Canada or abroad. Kicking off the year with sales? See sales kickoff activities.

Sales teams on the road

Key account managers, reps and merchandisers spend the week with buyers and in stores. Four things that get them to the event.

Store teams at your retailers keep very different hours. If you are planning for them, see retail team building.

  • A hosted game needs only a laptop and a video link, so a rep can join from a hotel room.
  • Ask for a delivery address where each person will be the week of a kit workshop, not just HQ.
  • Start before store visits or after them, 8 a.m. or 5 p.m. local, not mid-afternoon.
  • Several time zones? Pick an hour that works coast to coast, or book one session per region.

What it costs for a brand team, a region or the national sales meeting

Totals for 15, 40 and 120 people, worked out from live catalog prices.

Hosted games and workshops are a package for the group that grows in steps, so the price per head drops as more people join. Kit workshops are a base fee plus a price for each kit.

Total price for the whole group, by headcount
Fun-Filled FeudHosted game, 60 minutes15 people$97540 people$1,195120 people$1,855
Coffee TastingTasting kit for each person15 people$1,71440 people$3,939120 people$11,059
Speak Up! Public Speaking WorkshopHosted 60-minute workshop15 people$85040 people$1,700120 people$4,250

Continental US shipping is included on kits; Alaska, Hawaii, US territories, Canada and international addresses cost extra. Pay by card with a 50% deposit, or by invoice against a PO. Get a free quote for your exact headcount.

CPG team building questions

What is good team building for a CPG company?

The best team building for a CPG company puts brand, sales and supply chain on one 60-minute video call with a live host, booked in the quiet weeks between line reviews, trade shows and holiday shipping. Tasting kits shipped to each home, hosted games and short sales workshops all fit that hour.

When should a consumer goods company schedule team building?

Away from your line reviews, trade shows and holiday ship windows. In 2027, Natural Products Expo West runs March 3 to 5 and the Sweets & Snacks Expo May 18 to 20, so the weeks after each are good choices. A late January event works well after holiday sell-through.

Can sales reps on the road join?

Yes. A hosted game needs only a laptop and the video link, on Zoom by default or on Microsoft Teams, Google Meet or Webex on request. For a kit workshop, collect the address where each person will be that week.

Will the tasting feature our own products?

No. Tasting kits come from our partners, so the event is a break from your own products. Kits can be customized with branded packaging or company swag with at least 4 weeks' notice.

How much does team building cost for a CPG team?

Hosted games are one package for the group that grows in blocks, and kit workshops are a base fee plus a price for each kit. For 15 people, Fun-Filled Feud comes to $975. A coffee tasting for 15 comes to $1,714, with continental US shipping included.

How far ahead should we book?

About 2 weeks for a hosted game and about 3 weeks for a kit workshop to US addresses. With anyone in Canada or abroad, book about 5 weeks ahead, because those addresses are due 4 weeks before the event.

Can we pay by purchase order?

Yes. Reserve online with a 50% deposit by card, or book with a PO and get an invoice instead. Enterprise customers can use monthly invoicing.

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